Increases Revenue Potential
Higher competition between advertisers leads to better monetization of each impression.
Real-Time Bidding (RTB) is a dynamic process where ad impressions are bought and sold in real time through an automated auction. When a visitor loads your page, an auction is held among advertisers interested in showing ads to that particular user. The highest bidder wins the auction, and their ad is displayed instantly.
Higher competition between advertisers leads to better monetization of each impression.
Reach advertisers from all over the world, increasing demand for your ad inventory.
Dynamic adjustments ensure that you get the best price for every ad impression, every time.
Gain insight into who is bidding on your inventory and at what price, providing greater control over your ad space.